Online grocery shopping is often misunderstood. There are so many myths surrounding online grocery shopping. This prevents many people from buying groceries online when, in most cases, it can save them time. Yes, the concept of buying groceries online is new to India, and people still prefer shopping from local vendors and places like dmart online grocery shopping has been gaining popularity recently for multiple reasons. In this article, we will take a look at some myths surrounding buying groceries online; let’s see how many you believe in:
1. Groceries may not be fresh:
It is one of our habits as Indians to personally scan vegetables to check if they are fresh and good enough to be added to our meals. So, for individuals who are so picky about the vegetables that they buy, it isn’t easy to trust online grocery shopping apps. However, all online grocery stores only provide the best and freshest products for their customers, just as they promise.
In 2018, the percentage of fresh produce received from delivery was about 30%, and since then, it has grown exponentially. To gain the trust of their user, some online grocery stores also allow their customers to buy produce from their preferred grocery shops. Online grocery shops also prevent you from downloading separate milk home delivery apps and fruit delivery apps when you want to buy milk and fruits at one time.
2. Grocery shopping apps are for a certain age group:
This is a common misconception for all apps. Older people feel that ordering groceries online will be a huge task with too many complications. Fortunately, online fresh vegetable delivery apps are designed in a way that anyone with any technological background can use a grocery delivery app. Another misconception tied to online grocery stores is that it is only meant for people in urban areas. Although the target audience of grocery delivery apps is urban city people, they also deliver in a few rural areas.
3. Online grocery shopping will not survive: :
Another myth surrounding online grocery shopping apps is that they won’t last long; traditional forms of buying groceries, such as buying from your local vendor or Reliance Mart, cannot be taken over grocery shopping. In reality, both of these go hand in hand. People use online grocery shopping as an option when they cannot personally visit a market. There is also a group of people who completely depend on online grocery shopping. The grocery delivery market in India is growing at an annual rate of 19.24% each year. With projections like these, it’s not going to go anywhere.
4. Online grocery will take over traditional grocery buying:
Similar to how there are a bunch of people who believe that online grocery won’t survive. Similarly, there is also a group of people who believe that searching for milk online delivery on Google can take over the trusted traditional methods of buying groceries. Traditional grocery will survive even with online grocery shopping; this is because, with traditional markets, there is a personal connection and trust, and this level of trust cannot be gained on online grocery apps. Some people prefer that over ordering online, so online grocery shopping won’t take over. As mentioned before, both of them work hand in hand.
In conclusion, all of these myths surrounding online grocery shopping are not true. The myths around the freshness of produce, the target audience, and online grocery shopping taking over traditional buying habits and vice versa are all rumors used to prevent people from using delivery apps such as Milk Basket. As technology advances and consumer trust grows, online grocery shopping is set to thrive alongside traditional methods, offering a balanced solution for all shoppers.